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SodaStream brings the fizz back to the UK with new television campaign

Image: 
Date: 
12 July, 2010
Subtitle: 
First SodaStream TV UK Advert in almost 20 years
Abstract: 

The new campaign builds up the excitement and emotion around SodaStream relaunching into the UK market and “bringing the fizz back into our lives”. The campaign uses the old eighties popular tag line of “get busy with the fizzy” and will be broadcasted on television and cinemas starting from July 12.

The new campaign builds up the excitement and emotion around SodaStream relaunching into the UK market and “bringing the fizz back into our lives”.

SodaStream, the world leader in home carbonation systems, is proud to announce the launch of a new television campaign in the UK.

The new campaign builds up the excitement and emotion around SodaStream relaunching into the UK market and “bringing the fizz back into our lives”. The campaign uses the old eighties popular tag line of “get busy with the fizzy” and will be broadcasted on television and cinemas starting from July 12.

SodaStream has invested over 3 million pounds in the marketing campaign and will be the first time in almost 20 years that SodaStream returns to national television in the UK.

The director of the production, Aviv Maravi, directed previous SodaStream TV campaigns and is a highly experienced director with his portfolio including AIG, RC Cola, Volkswagen, Coca-Cola and McDonalds. The director of photography for the advert commercial, Emmanuel Kadosh, is a well known director who won 4 Golden Lens Awards and directed more than 1500 international commercials for brands such as Orange, Coke, Nokia, T-Mobile, Honda, Nestle, Yoplait and Mitsubishi. Nick Allder and Adrian Popescu managed the special effects.

Watch the new SodaStream TV advert...

The new SodaStream products have had a sleek makeover and come in a range of modern designs. Now with an amazing line-up of new, great-tasting flavours across a breadth of soft drink categories from fruit flavours and diet versions to energy and lightly flavoured essences (MyWaters),  odaStream has a fantastic drinks offer for any family. The SodaStream product range will be available from retail stores including John Lewis, Comet, Lakelands, Robert Dyas and Argos.

About SodaStream:

SodaStream is the world leader in the development, manufacture and marketing of home carbonation systems since 1903. SodaStream markets its drinks makers, CO2 cylinders, carbonation bottles and flavours in 38 countries, under the brand SodaStream. Every year, SodaStream delivers more than 600 million litres of carbonated beverages to more than 8 million households, making us one of the largest beverage companies in the world.