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SodaStream Launches its First “Shop in Shop” Retail Display

Image: 
SodaStream Shop in Shop Retail Display
Date: 
20 December, 2010
Subtitle: 
New concept enhances the SodaStream brand and strengthens retail presence
Abstract: 

Airport City, Israel – SodaStream International Ltd. launched its first Shop in Shop experience this month in Vicenza, Italy, at Chemello’s Service, a specialty store for earth-friendly products. The dedicated shopping zone in the store represents the exciting world of SodaStream, offering a new level of product communication for retailers and an inspiration to shoppers.

Airport City, Israel – SodaStream International Ltd. launched its first Shop in Shop experience this month in Vicenza, Italy, at Chemello’s Service, a specialty store for earth-friendly products. The dedicated shopping zone in the store represents the exciting world of SodaStream, offering a new level of product communication for retailers and an inspiration to shoppers.

The Shop in Shop incorporates state-of-the-art point of sale materials such as video media screens, fully functional demonstration units and beautiful individual displays. The graphics include powerful images, signage and a strong visual of the full SodaStream system, making the shopping experience simpler and clearer for the consumer. The materials were developed to support a customized, global rollout of the Shop in Shop modular retailing system during 2011.

“We are excited to be the first in the world to feature this ground-breaking shopping experience,” said Sergio Chemello, owner of Chemello’s Service.  ”This initiative gives our store a new, improved, fresher and brighter look. Customers are drawn into the store and are inspired by the SodaStream brand.”

View pictures of the SodaStream Shop in Shop here

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water.  Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water.  Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. 

In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles.  We estimate that there are currently approximately 4 million consumers who regularly create a carbonated beverage using our system. Our products are available at more than 40,000 retail stores in 39 countries around the world.