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In the News

  • 28 November, 2012
    Sodastream Ad Yanked in Britain for Angering Coca-Cola and Pepsi

    The at-home carbonation product Sodastream has made a splash in the UK with their first global advertising campaign before their ads even had a chance to air. British regulatory authorities yanked an ad for the DIY soda maker deeming it to be too disparaging towards soda manufacturers like Coca Cola and Pepsi.

  • 27 November, 2012
    UK Pulls Sodastream Ad For 'Denigration Of The Bottled Drinks Market'

    Sodastream has a knack for publicity stunts and ad campaigns that get it into trouble.

  • 9 November, 2012
    Wall Street Journal
    The Fab Fizz - A countertop soda maker gets a designer makeover

    Being able to transform still water into sparkling in the comfort of your own kitchen can be life changing—no more lugging bottles from the grocery store or running out of effervescence midmeal

  • 25 September, 2012
    The Guardian
    SodaStream: Yves Béhar's fizzy drinks machine for the future

    The 1980s DIY drinks machine has been given a revamp by green designer Yves Béhar. He tells us why eco is the only way.Like most designers, Yves Béhar gets up in the morning because, as he puts it, he "wants to solve big problems". But unlike most designers, Béhar goes to bed having actually solved them.

  • 20 July, 2012
    NBC
    Rosario Dawson helps kickoff “Unbottle the World Day”

    Latina actress Rosario Dawson is very well known for all her humanitarian efforts. She is often seen rallying with Voto Latino to get people to register and vote, but this time the actress decided to join another worthy cause.

  • 20 July, 2012
    Reuters (UK)
    SodaStream gets Coca-Cola in a fizz

    Coca-Cola threatens SodaStream with legal action after the soft-drinks machine maker uses its cans and bottles as part of a comeback campaign. Ciara Sutton reports

  • 18 June, 2012
    Forbes
    New Cola War? Sodastream Refuses To Comply With Coca-Cola Cease-And-Desist Letter

    “It will take a lot more than a letter from a lawyer to shut me up,” says Sodastream CEO Daniel Birnbaum. Sodastream (NASDAQ:SODA), the  Israel-based company that manufactures home soda-making products, has received a cease-and-desist letter from The Coca-Cola Company (NYSE:KO) in South Africa. The letter was in relation to an outdoor marketing campaign, which Sodastream refers to as “the cage.”

  • 16 April, 2012
    Fast Company
    Fuseproject Designs A Soda Maker Worthy Of Jony Ive

    Yves Béhar’s prolific industrial design studio Fuseproject has dropped its latest sparkler: a new soda maker from the Israeli home-carbonation company Sodastream called Source.

  • 2 April, 2012
    Dezeen Magazine
    SodaStream Source by Yves Béhar at MOST 2 April 2012

    Milan 2012: San Francisco designer Yves Béhar has updated the SodaStream system for making fizzy drinks at home and will present the new product as part of an installation at MOST in Milan this month.

  • 16 March, 2012
    Look to the Stars
    Jillian Michaels Unbottles America With SodaStream

    Jillian Michaels unveiled The SodaStream Cage Exhibit: “Unbottle America” on Saturday, March 10 during the International Home & Housewares Show in Chicago.“SodaStream is an incredible product that allows you to be better!” said Jillian.