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SodaStream Clear - A New Adult Concentrate

Image: 
Date: 
14 January, 2010
Subtitle: 
Sodastream Clear is a new range of concentrates free from any artificial flavours
Abstract: 

SodaStream Clear is a new range of concentrates, aimed at adults and free from any artificial flavours; colourings or sweeteners. SodaStream Clear, which is sweetened with fructose, is available in four delicious flavours: Mango & Apple; Kiwi & Pear; Cranberry & Raspberry; Passion fruit & Mango.


SodaStream Clear
is a new range of concentrates, aimed at adults and free from any artificial flavours; colourings or sweeteners. SodaStream Clear, which is sweetened with fructose, is available in four delicious flavours:

  • Mango & Apple
  • Kiwi & Pear
  • Cranberry & Raspberry
  • Passion fruit & Mango

This new launch represents an exciting development for SodaStream with the SodaStream Clear range being designed to appeal to a sophisticated, adult palette.   Market research has shown that adults consumers are looking for "less artificial" flavours with "lighter taste & sweetness" from their soft drinks.

The range will be launched with a full marketing support campaign worldwide. The selling line that was chosen to accompany the campaign is "Enjoy A Clear Moment", with the two international models, Natalia Halicka and Arsani Prtroshansky both reflecting the sophisticated, premium and better for you approach of the SodaStream Clear range.

The campaign strongly emphasises the SodaStream Clear range's message of refreshment, more natural & real ingredients. By this launch SodaStream expects to drive the adult soft drinks market into further growth through innovation and to set a new standard of premium "better for you beverages"’ that are also good for the environment.

SodaStream Clear will be available in impactful transparent 500ml bottles, with strong brand
communication that will give increased stand out on shelf.  Each bottle makes up to 12 Litres of finished drink. 

About SodaStream:
SodaStream is the world leader in the development, manufacture and marketing of home carbonation systems. SodaStream markets its drinks makers, CO2 cylinders, carbonation bottles and flavours in 34 countries, under the brand SodaStream.   Every year SodaStream delivers more than 600 million litres of carbonated beverages to more than 8 million households, making us one of the largest beverage companies in the world.