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SodaStream defies Coke Demand and Creates a Virtual Cage on Facebook

Image: 
Date: 
25 June, 2012
Abstract: 

Following attempts by Coca Cola to shut down its environmental Cage exhibit, SodaStream has created a virtual "Cage Challenge" on Facebook, where visitors around the world can fill the cage with pictures of used bottles and cans.
Please visit
http://www.facebook.com/TheCageChallenge to learn more.

Following attempts by Coca Cola to shut down its environmental Cage exhibit, SodaStream has created a virtual "Cage Challenge" on Facebook, where visitors around the world can fill the cage with pictures of used bottles and cans. Please visit http://www.facebook.com/TheCageChallenge to learn more.

According to SodaStream CEO, Daniel Birnbaum, this project ensures that "Coca-Cola will not censor the truth about the dangers of their business practices, they cannot shut down a virtual Cage.  People around the world should be able to see the devastating impact of plastic bottles and cans.  For those who are unable to personally visit one of the dozens of actual Cage Exhibits open now worldwide, the online "Cage Challenge" helps inform them of these ongoing and unnecessary dangers." 

We appeal to the moral and social responsibility of the world's citizens to make the planet a cleaner, healthier place. By the end of today, like every day, approximately 1 billion more bottles and cans will end up in our parks, rivers, oceans and landfills worldwide---almost 400 million in America alone.  We must not allow Coke, or anyone, to silence this unfortunate truth. All of us can make a difference. This is why we are hoping to have participation from every nation of the world, and create a global community of people that care for a cleaner, healthier planet.

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 50,000 retail stores in 43 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.com.