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SodaStream Launches Global Magalog Featuring Bar Refaeli

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16 November, 2011
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AIRPORT CITY, Israel - SodaStream announced the release of its first magalog (magazine/catalog), featuring Bar Refaeli and other top models.  The magalog introduces the Company's revolutionary new campaign, entitled "A Sparkling Life."  It was photographed underwater, and post-production included next-generation digital enhancement visual creator tools to integrate the various images and bubbles.

AIRPORT CITY, Israel - SodaStream announced the release of its first magalog (magazine/catalog), featuring Bar Refaeli and other top models.  The magalog introduces the Company's revolutionary new campaign, entitled "A Sparkling Life."  It was photographed underwater, and post-production included next-generation digital enhancement visual creator tools to integrate the various images and bubbles.

The SodaStream magalog is a 24-page premium catalog that will begin to appear this week in leading newspapers, magazines and online destinations around the world.  It showcases SodaStream as a lifestyle brand that is environmentally-friendly, promotes health and wellness, and offers an exciting product assortment including a variety of delicious flavors.  To see the magalog and to enjoy the creative "making-of" video that captures the behind-the-scenes production of this innovative marketing tool, please visit www.sodastream.com/video-magalog2011.

In addition, to help support the recent increase in UK retail locations, SodaStream has just unveiled a new TV campaign there entitled "Make Someone Happy This Christmas."  The campaign features a series of commercials that capture the exciting spirit and light-hearted humor associated with the SodaStream brand.  The Company estimates that over 75% of UK television viewers will be exposed to the commercials for an average of five times over the next five weeks.  To preview the campaign online please visit www.sodastream.com/video-xmas2011.

"Our holiday initiatives are starting early as we present our first magalog, designed to inspire our customers and position our brand as a 'must-have' lifestyle kitchen appliance," stated Daniel Birnbaum, CEO of SodaStream.  "While we typically highlight our key, rational benefits such as convenience, value, environment and wellness, these holiday initiatives establish the emotional connection that is so important in building a strong and sustainable brand.  We expect that these activities will help contribute to another successful holiday season for SodaStream."