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SodaStream Global Expansion Continues with Japan

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Date: 
27 April, 2011
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AIRPORT CITY, Israel - SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that it has signed an exclusive distribution agreement with Synergy Trading Corporation for Japan, the world's 2nd largest retail market after the United States.

AIRPORT CITY, Israel - SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home beverage carbonation systems, today announced that it has signed an exclusive distribution agreement with Synergy Trading Corporation for Japan, the world's 2nd largest retail market after the United States.

"We are very excited to bring SodaStream to the people of Japan," said Mr. Toshihiro Haranaka, founder and CEO of Synergy Trading Corporation.  "We believe the many benefits of SodaStream, such as lifestyle, convenience, value and eco-friendliness, will revolutionize how the Japanese enjoy soda, and we look forward to making SodaStream a popular beverage choice in our country."

Synergy Trading Corporation has been a leading Japanese importer for over a decade, managing global consumer brands across the food, accessories and jewelry industries.  SodaStream's portfolio of products will be available at retail in Japan beginning in the fourth quarter of this year.

"In Japan, prices for packaged carbonated beverages are high and kitchen space for bottles and cans is minimal," said Daniel Birnbaum, CEO of SodaStream.  "By eliminating the need to buy, store and dispose of bottles and cans, SodaStream provides the perfect solution for the Japanese kitchen.  In addition, Japanese consumers will realize significant savings by using SodaStream instead of buying soft drinks at the store.  We are delighted to welcome Synergy Trading Corporation to the SodaStream family and are confident that Japan will become a key contributor to our success."