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SodaStream Continues Geographic Expansion in Europe

Image: 
SodaStream logo
Date: 
18 January, 2011
Subtitle: 
Exclusive distributors appointed for Ireland and Romania
Abstract: 

Airport City, Israel – SodaStream International, Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home soda makers, today announced that its products are now available in 41 countries with the recent appointment of exclusive distributors in Ireland and Romania.

 

Airport City, Israel – SodaStream International, Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home soda makers, today announced that its products are now available in 41 countries with the recent appointment of exclusive distributors in Ireland and Romania.

“We already know about the many benefits of SodaStream in Ireland, and are proud to be the ones that will bring this revolutionary product to our country,” said Jonathan Moore, Founder and Managing Director of JDM Products, a leading distributor of consumer products in Ireland.

“SodaStream is a natural fit for Romania, where consumers spend too much money buying carbonated beverages, and where recycling is not often practiced” said Natalie Thiberville, Co-Founder and Board Member of Blue Nest Trade.  “We are delighted to champion the SodaStream advantages and bring convenience, value and an environmentally-friendly product to our customers.”

Buying conventional carbonated beverages requires carrying, storing and constantly replacing bottles and cans, and often pouring flat, unused drinks down the drain.  SodaStream users make fresh sparkling water and flavored beverages on-demand, and can save up to 70% on the cost compared to conventional carbonated beverages.  SodaStream’s reusable bottles remove the need to carry, store and dispose of store-bought containers, which typically end up as landfill pollutants.  And by using SodaStream, consumers can help reduce the amount of pollution caused by the manufacture and transport of traditional pre-packaged goods.

“We are excited to have excellent partners to represent SodaStream in Ireland and Romania,” said Daniel Birnbaum, CEO of SodaStream.  “SodaStream has a strong heritage in Ireland, and Romanian consumers drink lots of soda and sparkling water, giving us good foundations to work from.  We are now two steps closer to full coverage of the European continent.”

Mr. Birnbaum concluded, “Geographic expansion is one of our three core business drivers, along with product innovation and brand-building.  With the addition of Ireland and Romania we now sell our products in 41 countries, of which 26 were added during the past 3 years.  Looking ahead, we plan to continue increasing our presence into more countries, as well as more channels within existing ones.”

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world.  For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission.  Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.