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SodaStream Celebrates One Millionth Swedish Soda Maker Sold

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Date: 
31 January, 2011
Abstract: 

AIRPORT CITY, Israel – January 31, 2011 – SodaStream International, Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home soda makers, today announced that it has sold over 1,000,000 soda makers in Sweden, a country of approximately 4.5 million homes.

AIRPORT CITY, Israel – SodaStream International, Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of home soda makers, today announced that it has sold over 1,000,000 soda makers in Sweden, a country of approximately 4.5 million homes.

“We are excited to have reached this strong level of household penetration in our country,” said Per Bjorkman, CEO of Empire AB, SodaStream’s exclusive distributor in The Nordics. “We still have a few million more homes to reach before we will truly be satisfied with our efforts, and we look forward to meeting customer number two million in the future.”

“We are proud to announce this milestone event,” stated Daniel Birnbaum, CEO of SodaStream. “In Sweden, SodaStream is used regularly in more than one out of five homes, demonstrating that we have joined the ranks of mainstream consumer products. Our benefits of convenience, value, health and a cleaner environment are driving a beverage revolution as consumers recognize that SodaStream is the smart way to enjoy soda.”

Sweden’s “Quest for the Millionth Machine” campaign was promoted via TV, digital, and print advertising. Soda maker number one million was purchased during this past holiday season, and the winner was Per Nilsson, who bought a SodaStream Pure model at a Media Markt store in Vasteras. In a ceremony conducted at the store, Mr. Nilsson received a new Smart Pure micro-car as his prize. Smart is an environmentally conscious automobile company, producing eco-friendly, less-polluting vehicles.

Mr. Birnbaum concluded: “Sweden is a market similar to the US and the UK, where people drink more soda than sparkling water, and where we continue to gain market share. Our success there demonstrates that consumers will gladly stop doing soda the old way, and embrace SodaStream as a better alternative.”

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world. For more information on SodaStream, please visit the Company's website: www.sodastream.com.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.